45 enquiries. Four days. €25,000 in bookings. Now that’s what we call a client win! This music marketing case study shows how six months of consistent social media management helped ConMor grow their Instagram and TikTok audiences, increase engagement and generate €25,000 in bookings in just four days. Working closely with LMSUK Account Specialist Urviee, ConMor gained 3,728 new followers …
Where Are Independent Artists Finding New Fans in 2026?
A recent study from Ditto Music has given us an interesting snapshot of what music promotion for independent artists looks like in 2026, particularly when it comes to finding new fans. For its Independent Music Report 2026, Ditto surveyed 5,039 independent artists across 112 countries. The research looks at everything from income and touring to social media, streaming, discovery and …
How a New Content Strategy Reached 63K Instagram Views for artist J
What happens when you stop thinking purely about promoting the music and give people a chance to get to know the musician behind it? For artist J, a simple change in content direction resulted in over 63,100 organic Instagram views and 2,627 likes. Working with her LMSUK Account Specialist, Merina, the idea was to move away from J’s usual performance-led …
5 Things Every Independent Musician Should Do Before Releasing a Single
Working with independent musicians, we see the same thing quite often. Loads of work goes into making the music, then suddenly release day is a few weeks away and everyone realises they need content, artwork, promotion, submissions and some kind of plan. A good music release strategy doesn’t have to be huge. But giving yourself some time before release day …
How 1:1 Soul Reached 10K YouTube Views
See YouTube promotion for musicians in action. 1:1 Soul worked with LMSUK to plan their Golden Age campaign, target prog-rock audiences and reach 10K YouTube views with just £15 in targeted promotion.
Your Old Music Is Still Brand New to Someone
Your songs don’t expire after release day. From throwbacks and fresh visuals to acoustic versions, collaborations and content breakdowns, here’s how to keep your back catalogue working.
When Timing Pays Off: The Last Pioneers’ 246K TikTok Moment
Sometimes the best-performing content on social media for musicians starts with a strategy. Sometimes it comes from spotting the right moment, having a bit of fun and running with it. For The Last Pioneers, some football-inspired covers during the World Cup did exactly that. One TikTok reached 246,000 views, while their Instagram content saw a huge increase in reach and …
Your Music Is Good. So Why Isn’t Anyone Engaging With It?
You’ve spent months writing and recording a track you’re genuinely proud of. Release day arrives, you post the artwork, share a few clips, add your streaming links and tell everyone where they can listen. Then the engagement is nowhere near what you hoped for. Social media engagement for musicians can be frustrating, especially when you’re putting the work in but …
Rosina Buck: Six Months of Building Stronger Social Media Foundations
Social media isn’t an overnight magic wand. Building Stronger Social Media Foundations is key to success on social media for musicians. Building a strong presence takes time, consistency and a willingness to figure out what actually works for the individual artist. Over the past six months, Rosina Buck and her LMSUK Account Specialist, Jess Hilditch, have been doing exactly that. …
Music Festival Networking Tips for Musicians
You’re Going to a Festival (But You’re Not Playing). Here’s How to Make It Count You’ve got your festival ticket, planned who you want to see and probably looked at the lineup thinking: “We should be playing that.” Maybe next year you will. But a festival can still be valuable for your music career even when you’re attending as a …