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When Timing Pays Off: The Last Pioneers’ 246K TikTok Moment

Sometimes the best-performing content on social media for musicians starts with a strategy. Sometimes it comes from spotting the right moment, having a bit of fun and running with it. For The Last Pioneers, some football-inspired covers during the World Cup did exactly that. One TikTok reached 246,000 views, while their Instagram content saw a huge increase in reach and …

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Your Music Is Good. So Why Isn’t Anyone Engaging With It?

You’ve spent months writing and recording a track you’re genuinely proud of. Release day arrives, you post the artwork, share a few clips, add your streaming links and tell everyone where they can listen. Then the engagement is nowhere near what you hoped for. Social media engagement for musicians can be frustrating, especially when you’re putting the work in but …

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Rosina Buck: Six Months of Building Stronger Social Media Foundations

Social media isn’t an overnight magic wand. Building Stronger Social Media Foundations is key to success on social media for musicians. Building a strong presence takes time, consistency and a willingness to figure out what actually works for the individual artist. Over the past six months, Rosina Buck and her LMSUK Account Specialist, Jess Hilditch, have been doing exactly that. …

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Music Festival Networking Tips for Musicians

You’re Going to a Festival (But You’re Not Playing). Here’s How to Make It Count You’ve got your festival ticket, planned who you want to see and probably looked at the lineup thinking: “We should be playing that.” Maybe next year you will. But a festival can still be valuable for your music career even when you’re attending as a …

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Dielle & Regional One: An LMSUK Community Collaboration

Building a career in music isn’t just about releasing great songs. It’s about getting seen, making connections and being ready when opportunities come your way. That’s a big part of what we’re building at LMSUK. We help independent artists develop a stronger presence online, promote their music and build a recognisable brand, but our support goes beyond social media. Through …

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How Everburn Built Momentum with social media strategy, Not Noise

There’s a lot of pressure in music to be constantly visible. Posting more. Saying more. Doing more. But sometimes, the smartest move is doing the opposite. That is exactly what Everburn did. With a clear social media strategy, a carefully planned single release and a small advertising budget, the heavy metal band turned a strategic reset into increased reach, views …

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Kris James – Letting the Music Speak for Itself

Some artists build their careers quietly, one song at a time, until you realise their music has travelled much further than where it started. That’s very much the journey of Kris James. Originally from the UK, Kris has spent years developing his sound as a songwriter and performer, creating music that blends honest storytelling with polished modern pop. His songs …

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Ellijai Nominated for Two Scottish Live Music Awards

Ellijai Nominated for Two Scottish Live Music Awards We’ve got some really lovely news to share this week. One of our clients, Ellijai, has been nominated for two awards at this year’s Scottish Live Music Awards and honestly, we couldn’t be more proud. Anyone working in music knows that moments like this don’t just land in your lap. They’re built …