45 enquiries. Four days. €25,000 in bookings. Now that’s what we call a client win!
This music marketing case study shows how six months of consistent social media management helped ConMor grow their Instagram and TikTok audiences, increase engagement and generate €25,000 in bookings in just four days. Working closely with LMSUK Account Specialist Urviee, ConMor gained 3,728 new followers and achieved over 1.67 million views and impressions across both platforms.
“Literally nailing it. 45 enquiries this last 4 days. Generated €25k in bookings and 15% have paid deposits of 20% of totals. Will we buy a rocket?”
We think a rocket might be justified!
The Goal: Turning Social Media Followers into Customers
From May to October 2026, Urviee worked closely with ConMor to manage their Instagram and TikTok activity, keeping content consistent and audiences engaged.The approach focused on three key areas:
- Consistent content: Maintaining an active presence across both platforms to keep ConMor visible.
- Audience engagement: Encouraging interactions and building connections with existing and potential customers.
- Long-term growth: Developing an audience over time rather than relying on a single viral post.
Good social media management isn’t just about filling a content calendar. It’s about understanding the people you’re working with, what they want to achieve and how their online presence can support those goals.Month by month, ConMor’s audience grew, their content reached more people and both platforms continued to build momentum. Then came the message every social media manager loves to receive.
The Strategy: Consistency and a Personal Touch
From May to October 2026, Urviee worked closely with ConMor to manage their Instagram and TikTok activity, keeping content consistent and audiences engaged.The approach focused on three key areas:
- Consistent content: Maintaining an active presence across both platforms to keep ConMor visible.
- Audience engagement: Encouraging interactions and building connections with existing and potential customers.
- Long-term growth: Developing an audience over time rather than relying on a single viral post.Good social media management isn’t just about filling a content calendar.
It’s about understanding the people you’re working with, what they want to achieve and how their online presence can support those goals.Month by month, ConMor’s audience grew, their content reached more people and both platforms continued to build momentum. Then came the message every social media manager loves to receive.
The Results: €25K in Bookings in Just Four Days
By October 2026, ConMor’s Instagram and TikTok accounts had achieved some impressive results.The six-month social media marketing results:1,674,557 views and impressions across Instagram and TikTok.
- 50,013 total engagements across both platforms.
- 3,728 new followers, representing approximately 37% audience growth.
- 45 booking enquiries received in just four days.
- €25,000 in bookings reported from those enquiries.
- 15% of clients had already paid deposits worth 20% of their booking totals.
The standout result wasn’t just the social media growth. It was seeing that online activity translate into genuine business opportunities.After six months of working together, receiving that excited message from ConMor was a fantastic moment for Urviee and the LMSUK team.
Instagram vs TikTok: Two Platforms, Different Strengths
Both platforms contributed to ConMor’s success, but in different ways. Instagram delivered the strongest reported engagement rate, while TikTok generated the fastest follower growth and the majority of interactions.
Instagram: Building an Engaged Audience
- 9,378 followers, up from approximately 7,953.
- 1,425 new followers over six months.874,808 views.
- 12,892 engagements.
- 7.3% reported engagement rate.
Instagram helped ConMor grow an audience that wasn’t just viewing content but actively interacting with it. For independent musicians, that kind of engagement is valuable for building relationships with fans, promoting releases and keeping audiences interested between shows.
TikTok: Reaching a Whole New Audience
- 4,499 followers, up from approximately 2,196.
- 2,303 new followers, more than doubling the account’s audience.
- 799,749 views.37,121 engagements.
- 4.6% reported engagement rate.
TikTok accounted for the majority of ConMor’s social media engagements and delivered the strongest follower growth. It’s a great example of how short-form content can introduce an artist or business to new audiences.Combined, ConMor grew from approximately 10,149 followers in May to 13,877 by October 2026.
Why This Music Marketing Case Study Matters
It’s easy to get caught up in follower counts, views and engagement rates. And while those numbers are important, they’re only part of the picture.
The real question is: what is your social media helping you achieve? For ConMor, success meant generating €25,000 in bookings over four days. For an independent musician, that success might look like:
- More people discovering and streaming your music.
- Growing an engaged fanbase across Instagram and TikTok.
- Selling tickets to gigs and building interest in live performances.Increasing engagement around new singles, EPs and albums.
- Creating opportunities for bookings, collaborations and industry connections.
ConMor’s results show why consistent social media marketing matters. Six months of content helped build a larger, more engaged audience, while the reported bookings demonstrated the commercial value of that growing online presence.And there’s a personal side to this win, too.
For Urviee, it wasn’t just another analytics report. It was receiving that excited message from a client she’d been working closely with and seeing the progress they’d made together.Because sometimes the best results aren’t found in a spreadsheet. They’re in the messages your clients send you when things are going brilliantly. Especially when those messages involve buying a rocket.
Follow ConMor on Instagram at https://www.instagram.com/conmor_drums
What Can Independent Musicians Learn from ConMor’s Success?
You don’t need to chase every trend or go viral every week to make social media worthwhile. ConMor’s journey highlights some important lessons for anyone looking to grow their audience through music marketing:Consistency matters: Regular content gives audiences more opportunities to discover and engage with you.
- Engagement is more than a number: Building connections with your audience can encourage people to take the next step.
- Different platforms have different strengths: Instagram and TikTok can work together to support audience growth and music discovery.
- Think beyond followers: Set goals that matter to you, whether that’s streams, ticket sales, bookings or building a loyal fanbase.
Give your strategy time: Sustainable audience growth is often built over months, not overnight.Social media works best when it’s part of your wider music promotion strategy, rather than something you do simply because you feel you should be posting.
- Grow their Instagram, TikTok and other social media platforms.
- Reach new listeners and build an engaged fanbase.
- Promote singles, albums, music videos and live shows.
- Develop a consistent and recognisable online presence.
- Turn social media engagement into meaningful opportunities.
Social media works best when it’s part of your wider music promotion strategy, rather than something you do simply because you feel you should be posting.
Ready to Make More of Your Music Marketing?
At LMSUK, we work closely with independent musicians to help them build their online presence, promote their music and connect with the right audiences.Our support includes social media management, content creation, music marketing and artist development, helping artists:
Whether you’re preparing for your next release, looking to grow your fanbase or wanting to make more of your social media, we’re here to help.Ready to see what your social media could achieve? Get in touch with LMSUK and let’s talk about your music, your goals and how we can help you take that next step.