Although social media management is essential for up and coming artists to build a new following, especially around a big show or a release, the cost of expertise doesn’t have to be excessive. Some social media agencies charge through the roof, but three months of social media management can cost as little as £360.

We recently had great success with Instagram swipe-up ads, which direct traffic straight to your new song or gig tickets and provide a natural return on the ad investment cost. These ads are often short and catchy, ideally HD quality with a tagline that sticks in people’s minds. If they like what they see, they’ll also be on your Instagram page and a great profile can lead to an easy follow. That is the power of social media expertise.

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