As a musician, your success relies heavily on the size and loyalty of your fan base. While having a large number of followers on social media is undoubtedly important, it is equally, if not more important, to have an engaged fan base. An engaged fan base is a group of followers who are actively interested and invested in your music, and who are willing to support you in various ways. In this blog, we will explore why having an engaged fan base is so crucial for musicians, using the example of one of LMSUK clients, Joey Gardiner.
Joey Gardiner is a talented musician who recently started engaging with his followers on social media. He used a Q&A box in his stories to ask his followers to suggest names for one of his guitars, which was highly successful, with over 10 name suggestions. He then asked his followers to vote for their favorite name, which led to “Terry the Guitar” becoming a regular feature in his content. Not only did this process help Joey connect with his followers, but it also resulted in higher engagement rates and more likes on his posts and stories.
The key takeaway from Joey’s experience is that involving your fans in your creative process can help create a deeper connection between you and your followers. When fans feel like they have contributed to the creative process, they are more invested in your music and more likely to support you in various ways, such as attending your concerts, buying your merch, and sharing your music with their friends.
Having an engaged fan base also helps musicians in other ways. For example, it can lead to more opportunities for collaboration and exposure. If your fans are engaged and active on social media, they are more likely to share your music and collaborate with you on various projects, which can help you reach new audiences and gain more exposure.
Furthermore, an engaged fan base can also help you in your career development. When you have a strong and loyal fan base, it becomes easier to book gigs, get signed by record labels, and secure sponsorships or endorsements. After all, record labels and other industry professionals are more likely to take notice of you if you have a large and engaged following.
In conclusion, having an engaged fan base is crucial for musicians. It not only helps you connect with your followers but also creates a deeper connection and leads to higher engagement rates on your content. Engaging with your fans and involving them in your creative process can help create a loyal and supportive fan base, which can lead to more opportunities for collaboration, exposure, and career development.
As Joey Gardiner’s experience has shown, the benefits of having an engaged fan base are countless, and it is an aspect that musicians should prioritize in their career development and you can watch his performance and thought’s on LMSUK on the video below.