IK Boy – Utilising Ads to Grow Engagement

When IK Boy approached LMSUK, he had been struggling to find engagement and build an audience for his music. He wanted help finding an audience that would connect with his urban genre of afro-pop, leading to more events and engagement.

LMSUK’s role was to use our ad budget to maximise IK Boy’s reach and identify the target audience that would convert to a loyal following. We tested five ads to five different marketing persona in his music niche. Now our trained account specialists had established which audience provided the best reaction and engagement, we knew we could get the results he was looking for.

Within two weeks, one of his YouTube ads had reached over 50,000 views, and another ad which cost only £19.56 had a reach of 58,417. As a result, his audience engagement grew by 1045% and continues to build.

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